Analytics & Reporting
Public guide
Tracking donation sources
See how to understand where donations originate across campaigns, pages, and fundraising channels.
What to review first
This guide will cover attribution basics, source tagging, and how teams can read donation source data with confidence.
1
Identify the campaigns, channels, and traffic sources your team needs to distinguish in reporting.
2
Review how landing pages and donation surfaces should be labeled before launch.
Source tracking placeholder
Use this example as a quick reference for planning, implementation, or internal review.
yaml
tracking:
source: campaign-page
medium: email
status: exampleBefore you launch
Confirm the live payment provider, website placement, donor messaging, and post-donation follow-up before you publish the first public flow.
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